Bridging the gap from founder-led sales to early sales hires.

call reviews & coachingWe provide tactical feedback to improve sales performance from your recorded prospect and customer discovery, demo, and negotiation calls.learn more

outbound strategySelling to engineering, marketing, finance, or HR? No matter the department, we make your message clear.learn more

streamlined tech stackWe strategize an effective stack based on your current state and growth initiatives.learn more

creating sales playbookWhether you’re looking for a first draft of a sales playbook, or revising your current one to scale as you do, we create something unique based on your product offering and ICP.learn more

linkedIn approachWe guide you in the small steps to build an online presence to your total addressable market.learn more

sales hire prepCreating the best environment for this person to thrive, with all the tools they’ll need and expect from an early stage startup.learn more

1.
Call reviews & coaching sessionsListening to actual customer interactions is invaluable for identifying missed opportunities, perfecting scripts and objections handling, and gauging overall sales approach effectiveness. These sessions provide specific, actionable feedback for immediate improvement.We analyze not just content but also tone, pacing, and rapport building. Role-play different scenarios to hone responses and practice handling difficult situations. We’ll track progress over time to measure improvement and identify ongoing areas of focus.

2.
Outbound strategies based around your ICP:Tailoring outreach to specific buyer personas increases engagement and conversion rates. Understanding department pain points and decision-making processes allows for targeted messaging and value propositions.We help you develop deep buyer personas for your ICP, including their challenges, values, and preferred communication channels. Craft outreach content (emails, social media posts) that resonates with their specific needs and interests, and A/B test different approaches to optimize effectiveness.

3.
Streamlining your tech stack:Using the right tools for the job saves time, improves efficiency, and provides valuable data insights. A streamlined tech stack eliminates redundancies and ensures information flows seamlessly across departments.We assess your current tools and identify areas for improvement or consolidation. Research and compare alternatives based on functionality, budget, and team size. Implement integrations between tools to automate workflows and access real-time data.

4.
Creating the first iteration, and growth iterations of your sales playbook:A documented sales playbook ensures consistency, onboarding efficiency, and knowledge sharing across the team. It's a living document that evolves with product updates, market changes, and team learnings.We start with a basic, but comprehensive framework outlining your ideal customer profile, value proposition, sales stages, and core objection handling techniques. Gradually adding templates, scripts, case studies, and best practices as the team acquires experience. Encourage feedback and iterate based on data and real-world results.

5.
Building your LinkedIn presence:LinkedIn is a powerful tool for connecting with potential customers, partners, and investors. An optimized profile and active engagement can generate leads, build brand awareness, and establish thought leadership.We work with you to develop a compelling company page and individual profiles for key team members. Share valuable content, engage in relevant discussions, and participate in industry groups. Utilize LinkedIn advertising for targeted reach and lead generation.

6.
Prepare for that first and most important sales hire:Hiring the right first salesperson sets the tone for your sales culture and future growth. A supportive and well-equipped environment increases retention and maximizes onboarding success.Define the ideal candidate profile based on skills, experience, and cultural fit. Create a clear job description and interview process that assesses not just technical skills but also personality and ability to thrive in a startup environment. Provide comprehensive onboarding training, mentorship, and access to tools and resources they need to hit the ground running.

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